Amazon, Microsoft, and Google together control about 70% of the European cloud market. That makes them the standard on which many organizations build. According to some recent analyses, that concentration is still growing.
The strong position ensures speed and scale. At the same time, it means that a large portion of European data and infrastructure is dependent on a limited number of providers.
That raises a practical question.
How independent is your organization still if the foundation lies outside your own influence? Let's delve deeper into this in this article.
Where do you lose control over data and infrastructure?
In practice, the risk lies in how the cloud is configured. Many organizations work with standardized environments. This is efficient, while at the same time limiting the freedom to make choices regarding data location, integrations, or process adjustments.
Legislation also plays a role in this. Consider international data access through regulations like the CLOUD Act, a topic that the European Commission and the European Parliament, among others, have been focusing on for some time.
Furthermore, dependence arises on multiple levels. Technically, because systems and data are linked to one ecosystem; operationally, because processes are designed around specific tools; and strategically, because switching or adapting entails time, investment, and risk.
This makes it difficult to react quickly to new demands or changes.
What organizations *are* looking for in their digital foundation
Increasingly, organizations are therefore placing new demands on their infrastructure. The focus is shifting from convenience to control. Organizations want clarity on data location, so they know exactly where data resides and which legislation applies to it. They seek freedom in implementation, where systems align with processes instead of the other way around.
Independence in choices plays an important role, leaving room to work with different solutions. In addition, the need for integration is growing, where processes and data converge in one environment that is directly usable for operations and decision-making.
According to Gartner, demand for these types of hybrid and sovereign solutions is growing rapidly, partly due to increasing compliance requirements and geopolitical developments.
From dependence to control
The movement is clearly visible. Organizations are looking more critically at their current infrastructure. Not only from an IT perspective, but also from management and operations. Data plays an increasingly important role in decision-making, reporting, and daily processes, increasing the need to fully control that data and use it strategically.
As a result, the conversation shifts from the question of whether a system works to the question of to what extent an organization can actually steer, adapt, and control.
How Datastorms plays into this
And that's exactly where Datastorms fits in.
The platform is developed for organizations that want to consciously design their digital environment, with control, flexibility, and insight as a starting point.
Datastorms runs on a completely European foundation. Data is stored and processed within Europe, or on its own infrastructure. This provides clarity on ownership, access, and legislation.
Additionally, the platform supports the entire process, from data collection to analysis and reporting. This creates a single central environment where data directly adds value to the operation.
Flexibility also plays an important role. Organizations can set up their infrastructure based on their own processes and needs. Adaptation, expansion, and integration happen without dependence on a single fixed ecosystem.
This makes it possible to steer based on what is important for your organization.
The core question for any organization
The technology is available, the market is developing rapidly, and dependencies are becoming increasingly visible, making one question more and more central: who actually controls your data and infrastructure, and to what extent can you direct it yourself?
Your data. Your infrastructure. Your choices. Not ours. Promise.
Start with an independent infrastructure.